How to choose good matcha | Keisari Matcha

How to choose good matcha

There’s a wide range of different matcha green tea powders out there, but which one is best for you and how can you tell if it’s good quality matcha?

While many companies often label their matcha as ‘ceremonial quality’, the use of this term is unregulated, resulting in big differences in quality. We’ll take you through key aspects to consider when choosing your matcha – colour, aroma, taste and origin.


Fresh, high quality matcha green tea powder will have a vibrant green colour. Matcha powders that look yellow or brownish may have been made from inferior quality tea leaves, mixed with other ingredients (such as regular green tea powder), or exposed to heat in the production process. This is a tell-tale sign that your matcha will not only be lacking in taste, but in the natural goodness of antioxidants and L-theanine (amino acids) as well.


High quality matcha should have a fresh, fragrant and crisp aroma. Poor quality matcha will often have an old and stale smell.


High quality matcha such as Keisari’s Premium Organic Matcha or Finest Organic Matcha, will have a more delicate but slightly sweet, rich taste with a smooth, well-rounded finish. Good matcha should not taste overly astringent, bitter or grassy.

Matcha best suited for lattes, smoothies and cooking tends to have a bolder flavour profile to ensure its flavour is not lost among other ingredients. Keisari's Organic Matcha provides the perfect balance for this with its full-bodied, lively flavour which holds its structure in lattes, smoothies or cooking. While it may be tempting to use lower quality matcha or matcha blended with regular green tea powder in drinks or cooking, it can often result in a more bitter and stale taste.


It’s widely known that the best matcha in the world is from Japan. This is largely due to the ideal growing conditions for green tea leaves, which are shade covered before being processed into matcha powder. Japan also has stringent certification standards for organic products compared to other Asian countries.

All Keisari matcha is 100% Japanese certified organic and comes from Kagoshima - a region in Japan renowned for outstanding organic produce. Keisari matcha is organic certified by the Kagoshima Organic Agriculture Association (KOAA) to the Japanese Agricultural Standard which is maintained by the Japanese Ministry of Agriculture, Forestry and Fisheries.


Check the ingredients listing on matcha product labels to make sure you know exactly what you are getting. Some products are blended with cheaper 'green tea powder', and may only have a small percentage of actual matcha. A number of instant matcha latte beverages will also often have sugar, milk powders or powdered cream already added into their mix. Other ingredients on matcha drinks also include soluble fibres, stabilisers and artificial flavours.


To keep your matcha looking, smelling and tasting great, store it in a cool, dry, dark place. If you need to store your matcha in the fridge, make sure it is kept airtight and away from moisture. If your matcha powder looks dense or compacted, sifting the matcha before whisking will help to ensure it froths with the velvety texture we all enjoy.


Find out more about harvesting and processing methods for Keisari matcha

Learn about the health benefits of matcha